My client wanted to create a Chilli Oil that was at the more gourmet end of the spectrum. Read: higher price tag. It would be the kind of product that would appear in Asian grocery stores and then move into gourmet food stores. The kind that inner city cool-cats shop at....

Don't invest time, money and energy into designing and creating a product only to be let down by the photography at the point of sale. This is the message from so many ecommerce sites these days. Why would you invest your life savings and countless amounts of hours only to skimp at the end and use bad photos to display your products? Taking semi-decent shots these days has never been easier. You can invest in a simple lightbox and use your phone and do better than more than 50% of the people on the internet. It's such an easy win. Working recently with...