For the last 10 years, I have spent most of my time running my agency specialising in not-for-profit clients. This experience has given me improved business acumen and commercial awareness. This sets my design and creative method apart because I approach projects with more of an emphasis on ROI, commercial viability and a client’s overall business needs.
As a naturally curious learner, I like to get hands on practical experience to fully grasp a topic. I find this leads to more successful outcomes and has lead to me working across a variety of industry sectors such as Sports & Entertainment, Non-Profit, Retail and FMCG, Utilities and Technology, Cyber Security, Education, Health and Agriculture.
I love to create things which are beautiful and useful. I have great success directing and implementing a broad range of revenue-generating design projects, from conception to creation. Whether that be brands or campaigns; print, digital or experiential. I enjoy working in teams to further my own learning while freely sharing any expertise I have in return. I enjoy presenting ideas with crispness, clarity and energy.
An expert in design, creating value for brands, products and services.
Art Direction / Creative Direction
Web & Digital Design
Web Development (WordPress)
UNICEF, Fred Hollows, Cancer Council, Red Cross, Foodbank, Heart Foundation, ChildFund, Caritas, UNHCR, Coca Cola, Samsung, Virgin, Hyundai, Foxtel, Bein Sports, FoxSports, Danoné, PayPal, McGrath Foundation, Budweiser, Discovery Channel, National Geographic, Fererro Rocher, Nescafé, Stella Artois, Smart Energy, Rockpool Group, CyberCX, Hoyts Cinemas, Nickelodeon, SBS, Freeview and more.
Created 'The Butchers Dog' – a successful Raw Dog food brand available in Australia;
New brand and website for Sense of Security, a leading cyber security company in Australia;
Designed and creatively lead the brand and merchandise for arguably the world’s most famous Dog Day Care;
Wrote a children’s book about a dying dog who helps his friends seize the day which is with publishers for illustration.
Designed many complex websites, apps and software platforms for a variety of clients. Including: Reconciliation Australia; Foodbank Australia; The video sharing app Vdrop and an analytics dashboard for technology company Preventure;
Jeans for Genes brand repositioning;
Major appeals for 2017’s East Africa famine for UNICEF and Caritas;
Multi-venue website for Rockpool Group Restaurants;
Rebrand and in-cinema animations for Hoyts Australia;
Brand and roll-out for new Monthly Giving program for Cancer Society New Zealand;
Brand and marketing for Freeview Plus and Freeview FV app;
Design and implementation of a large-scale donor retention program for Cancer Council;
Christmas charitable giving campaign for Childfund Australia;
Launch of Australian Televisions series Grand Design Australia, River Cottage Australia, Project Runway, and more;
Launch campaigns for UEFA Euro 2012 and 2016;