Content Security is a Cyber Security company based in Sydney, Australia. They specialise in a complete cyber security service offering for clients across a wide range of industry sectors.As Cyber Security becomes increasingly complex and necessary, it's now more important to involve the C-Suite as businesses adopt it as a strategic priority. The need to humanise Cyber Security language to appeal to the non-tech savvy audiences is now a necessity. The ability to communicate the complex ideas of digital security is a significant value proposition within the sector.The Content Security brand needed a refresh to take it from a IT...

27 February, 2023 /

A multi year strategic project aimed at turning around a decline in participation for one of Australia's most famous fundraising events.Implement a new human-centred strategy for retention and acquisition Create a Multi-channel comms plan 60% Growth success on previous year $2 million raised in the first year from Direct Mail alone Year on Year ROI of 4:1 , 10:1, 15:1For 22 years, Australia’s Biggest Morning Tea had been inspiring people to gather with friends and colleagues to raise funds for cancer research. Participation rates were falling every year and the event needed to rediscover its passion, or hang up the...

17 July, 2019 /

To welcome Grand Designs to Australia a bold campaign was created to introduce the new Australian host and highlight the unique landscapes viewers could expect to see throughout the show.The concept was doors. They were a symbol of hope and anticipation. The white doors were entryways into people's dream homes and ask viewers to see what's possible when building in the beautiful Australian landscape.I toured Australia finding a variety of amazing locations to shoot with some of Australia best photographers and cinematographers. The shoot proved to be both tough and enjoyable. We had to carry around the large and heavy...

17 July, 2019 /

The stakes are high when it comes to emergency appeals. Somewhere, thousands of human lives hang in the balance. Waiting for you to get your campaign to market, collect money and send them the lifesaving food, water, shelter or medicine they need. The Nepal Earthquake was no exception. The team at UNICEF knew the lives of tens of thousands of children were at risk. They needed a quick effective campaign ASAP. It's in these situations planning ahead pays off. As the creative director and designer on this project, my role was to work closely with writers, printers and the media buying team, to...

25 July, 2021 /

Every year Cancer council hosts a Pink Ribbon Day campaign to encourage people across Australia to get involved and raise funds for female specific cancers.I have built and designed many of these campaigns over the years but this one stood out in particular. As part of this campaign, we gathered a group of women affected by cancer personally. Together with world renown fashion photographer Jez Smith we created an empowering and often hilarious photoshoot with some very brave women.While I was running around art directing the shoot with Jez, we also had a crew gathering video of their stories and experiences. This...

17 July, 2019 /