Vdrop is a video sharing app designed to connect business leaders, sport stars and brands directly to their teams, fans and customers to create meaningful and engaging conversations.The brief was to combine three existing apps into one unified experience. During the project I had to manage stakeholder feedback from multiple streams and build it into iterative prototypes. I also had to envision future potential and commercialisation ideas and present these as additional aspects in the new modelsThere is a longer case study of this project which goes into details. You can view the complete case study here....

Preventure’s mission is to prevent workplace injuries using Sports Science technology. Preventure apply the same technology found in high-end wearables on professional sports fields to a person doing physical work. Their devices keep track of body technique and movement and provide feedback in order to reduce injury risk and improve overall safety.  I was brought in to create a new brand with a suite of assets. This style was then used to visually display the data being delivered from the devices in a clear and meaningful way to their customers. An accompanying app for users in the field was also designed and...

A multi year strategic project aimed at turning around a decline in participation for one of Australia's most famous fundraising events.Implement a new human-centred strategy for retention and acquisition Create a Multi-channel comms plan 60% Growth success on previous year $2 million raised in the first year from Direct Mail alone Year on Year ROI of 4:1 , 10:1, 15:1For 22 years, Australia’s Biggest Morning Tea had been inspiring people to gather with friends and colleagues to raise funds for cancer research. Participation rates were falling every year and the event needed to rediscover its passion, or hang up the...

Foodbank Australia is a federated charity running seven individual websites. As part of a wider strategy to centralise and reduce costs, they needed to merge their seven different websites into a single unified experience.The challenges of this task lay in navigating the needs of all seven different organisations while delivering something that fulfilled the needs of the public. While the end result is still not perfect it certainly has put us on the pathway to perfect.Geo-locating visitors was the key to understanding how website visitors would interact with the site. Each state needed to serve localised content and also provide...

UNHCR is a humanitarian aid organisation delivering much needed support to refugees all over the world. Their supporters are uniquely dedicated and passionate about the cause. UNHCR Australia became aware many people were taking on fundraising challenges in their name. They needed a way to support and inspire their advocates to do what they do best.With passion like this we needed to create something that organically grew from the supporters. We needed to start at the grass roots and build up rather than project something down on to them.New brand inspired by grass roots supporters New custom online platform ...

Product launches are scary when you’re fronting up your own cash trying to make it a success. This was the situation when The Butcher’s Dog asked me to help them with their upcoming product launch.  Armed with a great idea, they needed a brand, website and campaign materials all on a shoestring budget. I proposed to achieve the goal of a great customer experience and best possible path to repeat purchases (on a budget) a strategic allocation of the budget to different areas of the customer process would be the best path forward. A considerable portion of the budget was allocated to making the...

The stakes are high when it comes to emergency appeals. Somewhere, thousands of human lives hang in the balance. Waiting for you to get your campaign to market, collect money and send them the lifesaving food, water, shelter or medicine they need. The Nepal Earthquake was no exception. The team at UNICEF knew the lives of tens of thousands of children were at risk. They needed a quick effective campaign ASAP. It's in these situations planning ahead pays off. As the creative director and designer on this project, my role was to work closely with writers, printers and the media buying team, to...

The introduction of Setanta Sports' online streaming service called Setanta Sports Plus.The project began with needing to create an indentifying logo that fit within the Setanta Sports family. The next step was the creation of digital campaigns to announce the app service along with the UI design of the app itself.This project was undertaken in my role as Creative Director and Owner of March One. My Role Campaign ideas, logo design, retouching and UI design for the app.This brand evolved across digital applications and social media for 24 months. Featuring across many different digital campaigns. The app was quickly adopted and became...