Vdrop is a video sharing app designed to connect business leaders, sport stars and brands directly to their teams, fans and customers to create meaningful and engaging conversations. The brief was to combine three existing apps into one unified experience. During the project I had to manage stakeholder feedback from multiple streams and build it into iterative prototypes. I also had to envision future potential and commercialisation ideas and present these as additional aspects in the new models There is a longer case study of this project which goes into details. You can view the complete case study here....

Preventure’s mission is to prevent workplace injuries using Sports Science technology. Preventure apply the same technology found in high-end wearables on professional sports fields to a person doing physical work. Their devices keep track of body technique and movement and provide feedback in order to reduce injury risk and improve overall safety.  I was brought in to create a new brand with a suite of assets. This style was then used to visually display the data being delivered from the devices in a clear and meaningful way to their customers. An accompanying app for users in the field was also designed and...

UNHCR is a humanitarian aid organisation delivering much needed support to refugees all over the world. Their supporters are uniquely dedicated and passionate about the cause. UNHCR Australia became aware many people were taking on fundraising challenges in their name. They needed a way to support and inspire their advocates to do what they do best. With passion like this we needed to create something that organically grew from the supporters. We needed to start at the grass roots and build up rather than project something down on to them. New brand inspired by grass roots supporters New custom online platform ...

Product launches are scary when you’re fronting up your own cash trying to make it a success. This was the situation when The Butcher’s Dog asked me to help them with their upcoming product launch.  Armed with a great idea, they needed a brand, website and campaign materials all on a shoestring budget. I proposed to achieve the goal of a great customer experience and best possible path to repeat purchases (on a budget) a strategic allocation of the budget to different areas of the customer process would be the best path forward. A considerable portion of the budget was allocated to making the...