Hoyts had the one of the most high-tech cinema screens in Australia but the branding was stuck in the 90s.  In order to minimise the cost of a livery rollout we wanted to avoid a total redesign. This meant that we could have two different logos in the market simultaneously and not freak out the customers while Hoyts slowly rolled through the implementation plan. Sticking with the approach to 'refresh', the new logo was created. Alongside this, a new toolkit of templates and collateral was delivered to meet the many specifications from Out-of-home, in-venue, digital and press. It was now time to work...

To welcome Grand Designs to Australia a bold campaign was created to introduce the new Australian host and highlight the unique landscapes viewers could expect to see throughout the show. The concept was doors. They were a symbol of hope and anticipation. The white doors were entryways into people's dream homes and ask viewers to see what's possible when building in the beautiful Australian landscape. I toured Australia finding a variety of amazing locations to shoot with some of Australia best photographers and cinematographers. The shoot proved to be both tough and enjoyable. We had to carry around the large and heavy...