Creating a conspiracy for National Geographic
National Geographic channel had a jam packed week planned of conspiracy theories and secrets.In today's world you can just log in to Facebook or Twitter to see what the crazies are thinking. Everything is a conspiracy! So why not make one more? That was the strategy of this campaign. I played on the idea that National Geographic were going to 'blow the lid' on some big secrets – secrets the government would not want made public!I created a series of adverts to promote these nightly events. Then invented a Government cover-up to deny it all. A strategically placed 'sticker' denying...