A multi year strategic project aimed at turning around a decline in participation for one of Australia's most famous fundraising events. Implement a new human-centred strategy for retention and acquisition Create a Multi-channel comms plan 60% Growth success on previous year $2 million raised in the first year from Direct Mail alone Year on Year ROI of 4:1 , 10:1, 15:1 For 22 years, Australia’s Biggest Morning Tea had been inspiring people to gather with friends and colleagues to raise funds for cancer research. Participation rates were falling every year and the event needed to rediscover its passion, or hang up the...

UNHCR is a humanitarian aid organisation delivering much needed support to refugees all over the world. Their supporters are uniquely dedicated and passionate about the cause. UNHCR Australia became aware many people were taking on fundraising challenges in their name. They needed a way to support and inspire their advocates to do what they do best. With passion like this we needed to create something that organically grew from the supporters. We needed to start at the grass roots and build up rather than project something down on to them. New brand inspired by grass roots supporters New custom online platform ...

To welcome Grand Designs to Australia a bold campaign was created to introduce the new Australian host and highlight the unique landscapes viewers could expect to see throughout the show. The concept was doors. They were a symbol of hope and anticipation. The white doors were entryways into people's dream homes and ask viewers to see what's possible when building in the beautiful Australian landscape. I toured Australia finding a variety of amazing locations to shoot with some of Australia best photographers and cinematographers. The shoot proved to be both tough and enjoyable. We had to carry around the large and heavy...

ChildFund encourages their global child sponsors to build a relationship with their Sponsor Child. They do this to help create a reciprocal relationship where the child is learning just as much as the sponsor parent. The research behind this is two-fold. Firstly, it's known that when a Sponsored Child receives letters and cards they develop better as people with more confidence in themselves. This affects their language skills, schooling and improves their chances at a better future. Secondly the building of this relationship better connects the Sponsor Parents and allows them to feel more rewarded when they make monthly donations. Every year...

Every year Cancer council hosts a Pink Ribbon Day campaign to encourage people across Australia to get involved and raise funds for female specific cancers. I have built and designed many of these campaigns over the years but this one stood out in particular. As part of this campaign, we gathered a group of women affected by cancer personally. Together with world renown fashion photographer Jez Smith we created an empowering and often hilarious photoshoot with some very brave women. While I was running around art directing the shoot with Jez, we also had a crew gathering video of their stories and experiences. This...