Australia’s Biggest Morning Tea

Category
Campaign, Copywriting, Digital, Direct Mail, Print, Retouching, Strategy
About This Project

This project involved four customised direct mail packs targeting different fundraising segments – Home, Workplace, Clubs, Schools.

Having created this campaign in previous years, this edition, had a new creative approach highlighting food imagery more.

This project was undertaken in my role as Creative Director and Owner of March One. During my time I helped to implement a donor retention strategy to take Australia’s Biggest Morning Tea from an ROI of 4:1 to 15:1 in 3 years.

My Role

Create new visual and communication strategy

Roll out across 4 Direct Mail packs, 21 acquisition emails and 6 conversion emails

Some copywriting across all pieces

Write and design a 16 page fundraising guide book

Social media posts and assets

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