This project involved four customised direct mail packs targeting different fundraising segments – Home, Workplace, Clubs, Schools.
Having created this campaign in previous years, this edition, had a new creative approach highlighting food imagery more.
This project was undertaken in my role as Creative Director and Owner of March One. During my time I helped to implement a donor retention strategy to take Australia’s Biggest Morning Tea from an ROI of 4:1 to 15:1 in 3 years.
Create new visual and communication strategy
Roll out across 4 Direct Mail packs, 21 acquisition emails and 6 conversion emails
Some copywriting across all pieces
Write and design a 16 page fundraising guide book
Social media posts and assets