Every year a birthday card is created to send to ChildFund Child Sponsors. These cards need to be engaging and inspire the Child Sponsors to send their Sponsored Child a birthday card.
It is known that when a Sponsored Child receives letters and cards they develop better as people with more confidence in themselves. This affects their language skills, schooling and improve their chances at a better future.
Each year the challenge was to come up with something new. Being limited by what we could send in the mail, 2017s edition was designed around paper-craft. This allowed me to create fun activities for children to do in places like rural Cambodia using bare essential supplies. The result was fantastic. We received many photos back of children getting creative with origami and their birthday cards!
This project was undertaken in my role as Creative Director and Owner of March One.
Creation of original design concept out of paper and application across all printed materials.
Planning and creation of the activities book working closely with printers and manufactures to fit within Auspost guidelines. The final book included Origami, stickers, and a die cut Tangram
Planning the communication strategy to coincide with reminder emails.