Keeping it simple for Discovery Channel

About This Project

I worked with Discovery Channel for many years and during the time executed many campaigns promoting their content in Australia and Asia.

These select campaigns are a sample of the dozens undertaken for Discovery Channel across multiple print platforms such as magazine, digital and outdoor.

The task for was always to keep it simple and striking. To get cut through within their marketing channels I needed to create a strong visual that got attention fast. Doing it this way also meant that the Key Art could work across any platform and in any size – from an Adshel to a 300px mobile banner.

With these projects my input began from the briefing process all the way through to dispatch for print or digital placement.  Campaigns include: Deadliest Catch, Space Week, Pet Week, Baby Week, Shark Week and a range of campaigns for shows on Animal Planet, Discovery Channel, TLC, Discovery Turbo.