Launching the iconic Grand Designs Australia

About This Project

To welcome Grand Designs to Australia a bold campaign was created to introduce the new Australian host and highlight the unique landscapes viewers could expect to see throughout the show.

The concept was doors. They were a symbol of hope and anticipation. The white doors were entryways into people’s dream homes and ask viewers to see what’s possible when building in the beautiful Australian landscape.

I toured Australia finding a variety of amazing locations to shoot with some of Australia best photographers and cinematographers. The shoot proved to be both tough and enjoyable. We had to carry around the large and heavy door prop. From clifftops to freezing mountain streams we set out to capture the most beautiful locations.

My Role

Creative Direction, Art Direction, Retouching, Design, Door Carrying

Campaign, Motion, Print, Retouching, Strategy