Launching an iconic brand for Grand Designs Australia

Campaign, Motion, Print, Retouching, Strategy
About This Project

To welcome Grand Designs to Australia a bold campaign was created to welcome the new Australian host and display the unique landscapes we’ll see throughout the show.

The white doors were entryways into people’s dream homes and ask viewers to imagine what was possible building in beautiful Australian landscapes.  We toured Australia finding a variety of amazing locations to shoot with some of Australia best photographers and cinematographers.

The shoot proved to be both tough and enjoyable. We had to carry around the large and heavy door prop, stand in freezing mountain streams and set up in the dark to capture the most beautiful sunrises. But it was memorable!

My Role

Creative direction, art direction, retouching and design.

Assets included: magazine, digital, outdoor, experiential.

Watch the TVC below.

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