Redesign of the Heart Foundation quarterly donor newsletter and accompanying direct mail pack.
Taking the old newsletter which was dated and difficult to use, I restructured it and designed it to be more legible to the target audience which were mostly over 65 years old.
Part of this was to set a series of typographic rules they could use across a range of collateral to help improve legibility and usability.
This project was undertaken in my role as Creative Director and Owner of March One.
Creative direction, design.
Direct mail pack and 12 page quarterly newsletter.