Merging seven websites for Foodbank Australia

About This Project

Foodbank Australia is a federated charity running seven individual websites. As part of a wider strategy to centralise and reduce costs, they needed to merge their seven different websites into a single unified experience.

The challenges of this task lay in navigating the needs of all seven different organisations while delivering something that fulfilled the needs of the public. While the end result is still not perfect it certainly has put us on the pathway to perfect.

Geo-locating visitors was the key to understanding how website visitors would interact with the site. Each state needed to serve localised content and also provide a localised donation path to ensure financial streams were kept separate.

I ran guided discussions sessions with stakeholders, producers and developers allowing us to define the brief better. I took all our learning and developed a series of wireframe models to test.

Over a period of testing and feedback, we moved to the design stage which involved defining and refining their digital brand guidelines more than they have ever been before.

At the next stage, I briefed the developer team to produce a working site for me to test. After further rounds of discussions we had a complete model of templates for client teams to populate with new content.

Ongoing support has evolved the site closer to what seems ideal from a UX point of view. With a rebrand happening in 2023, we’ll see it move to the next stage.

The key to this project is to take a long term view of what the organisational structure will be like in the future and gradually build upon the base design to adapt and meet user demands. Ongoing

My Role

Project Management, Strategy, Art Direction, Design Strategy, Design, Testing

Branding, Digital, Product Design, Strategy