Sharing cancer stories on Pink Ribbon Day

Branding, Campaign, Direct Mail, Print, Retouching, Strategy
About This Project

Pink Ribbon Day campaign to encourage people across Australia to get involved and raise funds for Cancer Council.

As part of this campaign, a group of women affected by cancer came together for a wonderful and empowering photoshoot with world renown photographer Jez Smith.

The shoot involve the sharing of stories and experiences and formed the basis of the campaign across news media, social media, print and digital advertising.

This project was undertaken in my role as Creative Director and Owner of March One.

My Role

Concepts, Design, Retouching.

Three Direct Mail packs for varying segments. Outdoor and other printed media. Digital applications.

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