Unicef Emergency Appeal

Category
Campaign, Digital, Direct Mail, Print
About This Project

The stakes are high when it comes to emergency appeals. Somewhere, thousands of human lives hang in the balance. Waiting for you to get your campaign to market, collect money and send them the lifesaving food, water, shelter or medicine they need. 

The Nepal Earthquake was no exception. The team at UNICEF knew the lives of tens of thousands of children were at risk. They needed a quick effective campaign ASAP. 

It’s in these situations planning ahead pays off.

After a Saturday night call, 39 separate pieces of communication from online to outdoor to print to DM was delivered within 48 hours – a full, consistent campaign for the Nepal Emergency Appeal. 

My Role

As the only designer on the project, my role was to work closely with writers, printers and the teams buying media, to get all 39 pieces of design delivered on message and on time.

Results
  • 23:1 ROI 
  • $4.4 million dollars raised 
  • 57% of donors new to UNICEF 
  • 48-hour turnaround