For Unicef, it pays to be prepared for a crisis

About This Project

The stakes are high when it comes to emergency appeals. Somewhere, thousands of human lives hang in the balance. Waiting for you to get your campaign to market, collect money and send them the lifesaving food, water, shelter or medicine they need. The Nepal Earthquake was no exception. The team at UNICEF knew the lives of tens of thousands of children were at risk. They needed a quick effective campaign ASAP. It’s in these situations planning ahead pays off.

As the creative director and designer on this project, my role was to work closely with writers, printers and the media buying team, to get all 39 pieces of design delivered on message and on time.

  • 23:1 ROI 
  • $4.4 million dollars raised 
  • 57% of donors new to UNICEF 
  • 48-hour turnaround 

Please read the full case study here


Planning, Art Direction, Design, Delivery

Campaign, Digital, Direct Mail, Print