Good design is good business
As any graphic designer would know, it's a hard job convincing a client about the benefits of good design. But good design is good business. And in all my experience I think It comes down to a lack of understanding about what is actually considered to be good design – and how to recognise it. Most people in the general population don’t have an eye for good design. They can’t look at a design and see the balance, the hierarchy, the positive and negative space. They can’t see how the interplay of these principals make for a more appealing and effective presentation...