03 Jun Redesign or Refresh?
While working on a website recently, I had the opportunity to explore a quick brand redesign or refresh.
Without much budget we opted for a refresh as the the icon had been in use for some time and had built up some conceptual equity.
The main issues with the original were poor reproduction at smaller sizes, poor clarity, and it lacked a level of finish and craft that could elevate it to reflect the premium quality of the service.
This redesign began as a free hand drawing with brush pen to achieve better strokes. I moved that to digital and then began crafting it further with colour. I think the final result has turned out well with the limited budget.