My client wanted to create a Chilli Oil that was at the more gourmet end of the spectrum. Read: higher price tag. It would be the kind of product that would appear in Asian grocery stores and then move into gourmet food stores. The kind that inner city cool-cats shop at....
Design is a collaborative process. Any person involved with the process can have an impact on the final outcome. That is: the client, the engineer, the CEO and the end user. But not all design is good design...
This story on the importance of details in logo design and typography is pure joy. Follow legendary type designer Doyald Young take you through the nuance of typography and lettering using examples of his own work. I have three comments to make on this...
I find myself fortunate that remote working is my normal. For nearly two years I’ve been working out of a home studio with the systems in place to work with a range of clients and suppliers. I’ve had many conversations this week about transitioning studios to remote working. I've done this a few times and can say the biggest hurdle for creative businesses is managing file transfer.There's also a real need to keep motivation up and loneliness down...
The evidence is clear that Facebook is the 'Big Tobacco' of our time. The question is can we still call ourselves ethical if we use it? It is arguably the most unethical business ever created and has reached a point where it is proven to be actually harming its users. But it's also a monopoly so do we have a choice?...
Because clients today want awesome work for next to no money, you can shortcut your design projects by standing on the shoulders of giants. In other words, by learning from the superstars you can adapt their creative styles, ideas and innovation to your local clients and you’ll be able to achieve more with less hours.While this is not a substitute for originality and paving your own way, sometimes the budget you have defines the direction you need to take and rather than stretching yourself to breaking point, you should implement some emotional intelligence and learn to not be too precious....
So I was quiet with work for a week and became a bit agitated...