In preparation for a clients new website I was conducting research around underlying frameworks. I was glad to come across the strategy by Tony Ulwick, (CEO of Strategyn) known as the Jobs-to-be-Done theory.After reading more about it I quickly realised that this theory is the precursor to some parts of UX theory. Its the original way of tackling User Journeys – a process I adopt which compliments my approach to web design using the Minto Pyramid Principal.I'll try to briefly explain how. Minto Pyramid Principal With regards to website design, I describe this method as a way of creating a logical content structure to...

06 September, 2018 /

Someone needs to go firstSmaller screens for surfing the web seem to be here to stay – at least for the next few years. During this time I'm campaigning for a hamburger revolution.In the last two months I've designed and built three new websites. All hugely different in their design approach and business need. And each one got me thinking about how we're all following the same mobile patterns without really questioning whether they're actually the best solutions.Why I don't do mobile firstI don't adopt a mobile-first approach to web design – and the reason for that is that I...

05 July, 2018 /