In preparation for a clients new website I was conducting research around underlying frameworks. I was glad to come across the strategy by Tony Ulwick, (CEO of Strategyn) known as the Jobs-to-be-Done theory. After reading more about it I quickly realised that this theory is the precursor to some parts of UX theory. Its the original way of tackling User Journeys – a process I adopt which compliments my approach to web design using the Minto Pyramid Principal. I'll try to briefly explain how. Minto Pyramid Principal With regards to website design, I describe this method as a way of creating a logical content structure to...

Mini screens for surfing the web seem to be here to stay – at least for the next few years. During this time I'm campaigning for a hamburger revolution. In the last two months I have designed and built three new websites. All of which were hugely different in their design approach and business need. I don't adopt a mobile first approach to web design – and the reason for that is that I find it unexciting to do so. Very few mobile websites are exciting. They are functional but not exciting. And getting clients excited needs to be part of the...