In preparation for a clients new website I was conducting research around underlying frameworks. I was glad to come across the strategy by Tony Ulwick, (CEO of Strategyn) known as the Jobs-to-be-Done theory.After reading more about it I quickly realised that this theory is the precursor to some parts of UX theory. Its the original way of tackling User Journeys – a process I adopt which compliments my approach to web design using the Minto Pyramid Principal.I'll try to briefly explain how. Minto Pyramid Principal With regards to website design, I describe this method as a way of creating a logical content structure to...

06 September, 2018 /