{"id":4935,"date":"2022-02-10T14:07:26","date_gmt":"2022-02-10T14:07:26","guid":{"rendered":"https:\/\/russellmoverley.com\/?page_id=4935"},"modified":"2022-02-16T15:06:38","modified_gmt":"2022-02-16T15:06:38","slug":"case-study-it-pays-to-be-prepared","status":"publish","type":"page","link":"https:\/\/russellmoverley.com\/case-study-it-pays-to-be-prepared\/","title":{"rendered":"Case Study: It pays to be prepared"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4935\" class=\"elementor elementor-4935\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3aa85b83 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"3aa85b83\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-737c2742 elementor-invisible\" data-id=\"737c2742\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bbf6d7a elementor-widget elementor-widget-heading\" data-id=\"4bbf6d7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Case Study<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48e9d848 elementor-widget elementor-widget-heading\" data-id=\"48e9d848\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How, for Unicef, <br>it pays to be prepared<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1112f356\" data-id=\"1112f356\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7614d887 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no elementor-invisible\" data-id=\"7614d887\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a2059bf\" data-id=\"a2059bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f4fe618 elementor-widget elementor-widget-heading\" data-id=\"4f4fe618\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Live testing the crisis response plan<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-11154919\" data-id=\"11154919\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f0a0229 elementor-widget elementor-widget-heading\" data-id=\"7f0a0229\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Great teamwork &amp; to achieve a common goal<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-796ce750\" data-id=\"796ce750\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35ffa83d elementor-widget elementor-widget-heading\" data-id=\"35ffa83d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Know your shit<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59ba1393 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"59ba1393\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-50be959c\" data-id=\"50be959c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d70ef99 elementor-widget elementor-widget-heading\" data-id=\"7d70ef99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About the project<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-256571ec elementor-widget elementor-widget-text-editor\" data-id=\"256571ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"background-color: #ffffff;\"><strong>The stakes are high when it comes to emergency appeals. Somewhere, thousands of human lives hang in the balance. Waiting for you to get your campaign to market, collect money and send them the lifesaving food, water, shelter or medicine they need. And so it as for the Nepal earthquake.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d299393 elementor-widget elementor-widget-bridge_unordered_list\" data-id=\"1d299393\" data-element_type=\"widget\" data-widget_type=\"bridge_unordered_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class='q_list circle'><ul><li>ROI of 23:1<\/li><li>$4.4 million raised<\/li><li>57% of donors new to UNICEF\u00a0<\/li><li>48hr turnaround<\/li><\/ul><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1969d67d\" data-id=\"1969d67d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b98f911 elementor-widget elementor-widget-image\" data-id=\"4b98f911\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/russellmoverley.com\/wp-content\/uploads\/2022\/02\/crisisresponseunicef.jpg\" class=\"attachment-large size-large wp-image-4938\" alt=\"\" srcset=\"https:\/\/russellmoverley.com\/wp-content\/uploads\/2022\/02\/crisisresponseunicef.jpg 800w, https:\/\/russellmoverley.com\/wp-content\/uploads\/2022\/02\/crisisresponseunicef-300x188.jpg 300w, https:\/\/russellmoverley.com\/wp-content\/uploads\/2022\/02\/crisisresponseunicef-768x480.jpg 768w, https:\/\/russellmoverley.com\/wp-content\/uploads\/2022\/02\/crisisresponseunicef-700x438.jpg 700w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-410b12d4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"410b12d4\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6ee89710\" data-id=\"6ee89710\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-107827b9 elementor-widget elementor-widget-text-editor\" data-id=\"107827b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The violent<a href=\"https:\/\/russellmoverley.com\/portfolio_page\/unicef-emergency-appeal\/\"> Nepal Earthquake<\/a> occurred late on a Saturday night, Australia time. From the very first reports, the team at UNICEF knew the lives of tens of thousands of children were at risk.\u00a0<\/p><p>The knock on effects meant that water, food, medicine and shelter were of utmost importance and combined with the cold weather, the situation was not looking great.<\/p><p>They needed a quick effective campaign ASAP. It\u2019s in these situations planning ahead pays off.<\/p><p>As part of regular business practice, I had in place a crisis response plan. While covering the basics such as file recovery, backup systems and backup locations, we&#8217;d also planned for a campaign crisis response for clients who needed it.<\/p><p>This involved mapping out complete campaign processes and files and having a crisis team that had signed on for any incident.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-591c6231\" data-id=\"591c6231\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69f6e8f6 elementor-widget elementor-widget-text-editor\" data-id=\"69f6e8f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"background-color: #ffffff;\"><span style=\"background-color: #ffffff;\">After that late Saturday night call, 39 separate pieces of communication from press &amp; outdoor to print &amp; online was delivered within 48 hours \u2013 a full, consistent campaign for the Nepal Emergency Appeal.\u00a0<\/span><\/p><p style=\"background-color: #ffffff;\">This was a time when educating yourself on the machinations behind the work was never more important.\u00a0<\/p><p style=\"background-color: #ffffff;\">This included knowing every specification for every digital placement in advance so that the providers could go live with zero friction.<\/p><p style=\"background-color: #ffffff;\">It meant that we had to ensure a smooth working process with writers and printers to avoid errors and delays.<\/p><p style=\"background-color: #ffffff;\">And it also meant understanding the client and their business fully to predict what is needed before they even knew they needed it \u2013 they had more important work to do.<\/p><div>\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d0ac5eb elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"7d0ac5eb\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b78f55a\" data-id=\"7b78f55a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34acaa0d elementor-widget elementor-widget-heading\" data-id=\"34acaa0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Results<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b7cd19d elementor-widget elementor-widget-bridge_unordered_list\" data-id=\"4b7cd19d\" data-element_type=\"widget\" data-widget_type=\"bridge_unordered_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class='q_list circle'><ul><li>The campaign went smoothly with UNICEF being first to market and raised a total of $4.4 Million<\/li><li>Almost 50% of donations was raised within the first seven days<\/li><li>39 campaign pieces in 48 hours<\/li><li>Increased camaraderie amongst the crisis response team\u00a0<\/li><\/ul><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73aba44 elementor-widget elementor-widget-text-editor\" data-id=\"73aba44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/russellmoverley.com\/portfolio_page\/unicef-emergency-appeal\/\">To see the project please view it in my portfolio here<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5dac766e\" data-id=\"5dac766e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a22e045 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"7a22e045\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78ee34de\" data-id=\"78ee34de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7e4e31 elementor-widget elementor-widget-heading\" data-id=\"f7e4e31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Always <br>\ndeliver more<br>\nthan expected.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Case Study How, for Unicef, it pays to be prepared Live testing the crisis response plan Great teamwork &amp; to achieve a common goal Know your shit About the project The stakes are high when it comes to emergency appeals. Somewhere, thousands of human lives hang in the balance. Waiting for you to get your campaign to market, collect money and send them the lifesaving food, water, shelter or medicine they need. And so it as for the Nepal earthquake. ROI of 23:1 $4.4 million raised 57% of donors new to UNICEF\u00a0 48hr turnaround The violent Nepal Earthquake occurred late&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: It pays to be prepared - Russell Moverley | Graphic Designer, Writer, Artist<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/russellmoverley.com\/case-study-it-pays-to-be-prepared\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: It pays to be prepared - Russell Moverley | Graphic Designer, Writer, Artist\" \/>\n<meta property=\"og:description\" content=\"Case Study How, for Unicef, it pays to be prepared Live testing the crisis response plan Great teamwork &amp; to achieve a common goal Know your shit About the project The stakes are high when it comes to emergency appeals. Somewhere, thousands of human lives hang in the balance. Waiting for you to get your campaign to market, collect money and send them the lifesaving food, water, shelter or medicine they need. And so it as for the Nepal earthquake. 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