{"id":4952,"date":"2022-02-10T15:34:51","date_gmt":"2022-02-10T15:34:51","guid":{"rendered":"https:\/\/russellmoverley.com\/?page_id=4952"},"modified":"2022-02-17T17:42:19","modified_gmt":"2022-02-17T17:42:19","slug":"case-study-agile-team-gets-results-fast","status":"publish","type":"page","link":"https:\/\/russellmoverley.com\/case-study-agile-team-gets-results-fast\/","title":{"rendered":"Case Study: Flexible team gets results fast"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4952\" class=\"elementor elementor-4952\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3aa85b83 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"3aa85b83\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-737c2742 elementor-invisible\" data-id=\"737c2742\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bbf6d7a elementor-widget elementor-widget-heading\" data-id=\"4bbf6d7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Case Study<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48e9d848 elementor-widget elementor-widget-heading\" data-id=\"48e9d848\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How great design is sometimes not good enough\u200b<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1112f356\" data-id=\"1112f356\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7614d887 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no elementor-invisible\" data-id=\"7614d887\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a2059bf\" data-id=\"a2059bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f4fe618 elementor-widget elementor-widget-heading\" data-id=\"4f4fe618\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quick designer \/ developer team building<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-11154919\" data-id=\"11154919\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f0a0229 elementor-widget elementor-widget-heading\" data-id=\"7f0a0229\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Management of multiple stakeholders<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-796ce750\" data-id=\"796ce750\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35ffa83d elementor-widget elementor-widget-heading\" data-id=\"35ffa83d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fast sprints every few days<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59ba1393 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"59ba1393\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-50be959c\" data-id=\"50be959c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d70ef99 elementor-widget elementor-widget-heading\" data-id=\"7d70ef99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About the project<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-256571ec elementor-widget elementor-widget-text-editor\" data-id=\"256571ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Vdrop is a video sharing app designed to connect business leaders, sport stars and brands directly to their teams, fans and customers to create meaningful and engaging conversations through video.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d299393 elementor-widget elementor-widget-bridge_unordered_list\" data-id=\"1d299393\" data-element_type=\"widget\" data-widget_type=\"bridge_unordered_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class='q_list circle'><ul><li>Combine three existing apps into one unified experience<\/li><li>Collate feedback from multiple streams into iterative prototypes<\/li><li>Envision future potential and commercialisation ideas and build this into new models for presentation to stakeholders<\/li><\/ul><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1969d67d\" data-id=\"1969d67d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b98f911 elementor-widget elementor-widget-image\" data-id=\"4b98f911\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"745\" src=\"https:\/\/russellmoverley.com\/wp-content\/uploads\/2022\/01\/Initial-logo-set-1024x745.jpg\" class=\"attachment-large size-large wp-image-4798\" alt=\"\" srcset=\"https:\/\/russellmoverley.com\/wp-content\/uploads\/2022\/01\/Initial-logo-set-1024x745.jpg 1024w, https:\/\/russellmoverley.com\/wp-content\/uploads\/2022\/01\/Initial-logo-set-300x218.jpg 300w, https:\/\/russellmoverley.com\/wp-content\/uploads\/2022\/01\/Initial-logo-set-768x559.jpg 768w, https:\/\/russellmoverley.com\/wp-content\/uploads\/2022\/01\/Initial-logo-set-700x509.jpg 700w, https:\/\/russellmoverley.com\/wp-content\/uploads\/2022\/01\/Initial-logo-set.jpg 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-410b12d4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"410b12d4\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6ee89710\" data-id=\"6ee89710\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-107827b9 elementor-widget elementor-widget-text-editor\" data-id=\"107827b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Initially running as three individual apps, the brief was to envision and create a unified experience for all user levels and foresee a way to combine it all into one app.<\/p><p>I was drafted in to work on an existing app which looked like it was designed by developers. We went through a fast team building session to get an understanding of everyone&#8217;s strengths and sticking points.<\/p><p>With little to no design consideration to UX or delicate approach to understanding affordances and signifiers, the customer experience was clunky at best. But the idea was fantastic.<\/p><p>With the CTO leading the charge, we broke down the backlog requirements and implemented a loose scrum process to swiftly iterate version prototypes while still servicing and onboarding paying users in the live app.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-591c6231\" data-id=\"591c6231\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69f6e8f6 elementor-widget elementor-widget-text-editor\" data-id=\"69f6e8f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We worked fast as a team across borders in Australia and Europe. The strategy was to combine the business objectives flowing in from European stakeholders with the needs of paying customers in Australia.<\/p><p>In reverse, we pushed big ideas back up the chain to show the potential in the wider app idea &#8211; highlighting the forest rather than the trees.<\/p><p>Our &#8216;sprints&#8217; were rapid. I was presenting design iterations in prototype form every few days \u2013 merging feedback from Europe with the new ideas from the app team.\u00a0<\/p><p style=\"background-color: #ffffff;\">The biggest challenge we faced was communicating to the business leaders using the app for a niche purpose that there was exciting potential in commercialising the idea to make it more appealing to a wider audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d0ac5eb elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"7d0ac5eb\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b78f55a\" data-id=\"7b78f55a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34acaa0d elementor-widget elementor-widget-heading\" data-id=\"34acaa0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Results<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-815d022 elementor-widget elementor-widget-text-editor\" data-id=\"815d022\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Not all great work sees the light of day.\u00a0<\/strong><\/p><p>We had stakeholders on board with the <a href=\"https:\/\/russellmoverley.com\/portfolio_page\/vdrop\/\">new app designs<\/a>, and a brand refresh. But it was then they realised they wanted to rethink the full idea \u2013 so the project was temporarily shelved.<\/p><p>It was being used by some of the biggest sports teams in Australia with great reviews and engagement numbers.\u00a0I firmly believed in the app&#8217;s potential.<\/p><p>As a designer you have to be prepare to &#8216;kill your darlings&#8217; and over the years I have forgotten more projects than I&#8217;ll ever remember.s<\/p><blockquote><p><strong>My take away from this project was how much fun working in an agile product team was. We all understood each others strengths and ideas were freely shared built upon. I learnt a lot from them all. It also gave me a passion to look for more work that involved a similar process.<\/strong><\/p><\/blockquote><p>I believe the strengths I brought this project were my intuitive expertise and design skills to make sense of complex and often conflicting objectives. My experience from working in Agency world allowed me to then navigate and direct my part of the project accordingly with a measure of\u00a0emotional intelligence<\/p><p><a href=\"https:\/\/russellmoverley.com\/portfolio_page\/vdrop\/\">To see the project please view it in my portfolio here<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5dac766e\" data-id=\"5dac766e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a22e045 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"7a22e045\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78ee34de\" data-id=\"78ee34de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7e4e31 elementor-widget elementor-widget-heading\" data-id=\"f7e4e31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Always <br>\ndeliver more<br>\nthan expected.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Case Study How great design is sometimes not good enough\u200b Quick designer \/ developer team building Management of multiple stakeholders Fast sprints every few days About the project Vdrop is a video sharing app designed to connect business leaders, sport stars and brands directly to their teams, fans and customers to create meaningful and engaging conversations through video. Combine three existing apps into one unified experience Collate feedback from multiple streams into iterative prototypes Envision future potential and commercialisation ideas and build this into new models for presentation to stakeholders Initially running as three individual apps, the brief was to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: Flexible team gets results fast - Russell Moverley | Graphic Designer, Writer, Artist<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/russellmoverley.com\/case-study-agile-team-gets-results-fast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Flexible team gets results fast - Russell Moverley | Graphic Designer, Writer, Artist\" \/>\n<meta property=\"og:description\" content=\"Case Study How great design is sometimes not good enough\u200b Quick designer \/ developer team building Management of multiple stakeholders Fast sprints every few days About the project Vdrop is a video sharing app designed to connect business leaders, sport stars and brands directly to their teams, fans and customers to create meaningful and engaging conversations through video. 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