{"id":4048,"date":"2019-07-13T13:12:41","date_gmt":"2019-07-13T13:12:41","guid":{"rendered":"https:\/\/russellmoverley.com\/dev\/?post_type=portfolio_page&p=4048"},"modified":"2022-02-17T16:18:59","modified_gmt":"2022-02-17T16:18:59","slug":"childfund-sponsor-onboarding","status":"publish","type":"portfolio_page","link":"https:\/\/russellmoverley.com\/portfolio_page\/childfund-sponsor-onboarding\/","title":{"rendered":"ChildFund child sponsor onboarding program"},"content":{"rendered":"
To solve the problem of new sponsor parents getting cold feet, a warm and reassuring communication program was put together to take them on a journey through the first two months.<\/strong><\/p>\n The first step was to fully understand the emotions new sponsors go through. The client had a large amount of quantitative data but not much qualitative. After a series of conversations with frontline personnel who process cancellations, more insights were gathered about a Sponsor’s state of mind.<\/p>\n What resulted was a robust comms plan designed to assure sponsors and share the direct positive effect they have on a child. I designed a range of Direct Mail packs with inbetween email communications that automatically trigger keep to the conversation going.<\/p>\n Day 1:<\/strong> A child profile pack with welcome gift of a writing kit with stationery. Designed to encourage new sponsors to introduce themselves to the new sponsor child.<\/p>\n Day 14:<\/strong>\u00a0Welcome pack with everything you need to know about child sponsorship. Includes an engagment activity.<\/p>\n Day 28:<\/strong>\u00a0Friendship pack designed to encourage the sharing of photos and strengthen the social connection<\/p>\n Day 48: <\/strong>Video and email showing ideas for writing letters and how you can build a rewarding relationship.<\/p>\n Other emails<\/strong> were sent throughout the process reminding sponsors all the way what is happening and sharing with them personal stories from other sponsors and children.<\/p>\n","protected":false},"excerpt":{"rendered":" To solve the problem of new sponsor parents getting cold feet, a warm and reassuring communication program was put together to take them on a journey through the first two months. The first step was to fully understand the emotions new sponsors go through. The client had a large amount of quantitative data but not much qualitative. After a series of conversations with frontline personnel who process cancellations, more insights were gathered about a Sponsor’s state of mind. What resulted was a robust comms plan designed to assure sponsors and share the direct positive effect they have on a child….<\/p>\n","protected":false},"author":1,"featured_media":4092,"menu_order":21,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[71,68,65],"portfolio_tag":[],"yoast_head":"\n