{"id":4059,"date":"2019-07-17T05:24:27","date_gmt":"2019-07-17T05:24:27","guid":{"rendered":"https:\/\/russellmoverley.com\/dev\/?post_type=portfolio_page&p=4059"},"modified":"2022-02-22T17:43:15","modified_gmt":"2022-02-22T17:43:15","slug":"pink-ribbon-day","status":"publish","type":"portfolio_page","link":"https:\/\/russellmoverley.com\/portfolio_page\/pink-ribbon-day\/","title":{"rendered":"Sharing cancer stories on Pink Ribbon Day"},"content":{"rendered":"

Every year Cancer council hosts a Pink Ribbon Day campaign to encourage people across Australia to get involved and raise funds for female specific cancers.<\/strong><\/p>\n

I have built and designed many of these campaigns over the years but this one stood out in particular.\u00a0As part of this campaign, we gathered a group of women affected by cancer personally. Together with world renown fashion photographer Jez Smith<\/a> we created an empowering and often hilarious photoshoot with some very brave women.<\/p>\n

While I was running around art directing the shoot with Jez, we also had a crew\u00a0gathering video of their stories and experiences. This formed the basis of the campaign across news media, social media, print and digital advertising.<\/p>\n

The photos from the shoot were then included in a multi-staged and target direct mail campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"

Every year Cancer council hosts a Pink Ribbon Day campaign to encourage people across Australia to get involved and raise funds for female specific cancers. I have built and designed many of these campaigns over the years but this one stood out in particular.\u00a0As part of this campaign, we gathered a group of women affected by cancer personally. Together with world renown fashion photographer Jez Smith we created an empowering and often hilarious photoshoot with some very brave women. While I was running around art directing the shoot with Jez, we also had a crew\u00a0gathering video of their stories and…<\/p>\n","protected":false},"author":1,"featured_media":4089,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[71,110,65,33,66,67],"portfolio_tag":[],"yoast_head":"\nSharing cancer stories on Pink Ribbon Day - Russell Moverley | Graphic Designer, Writer, Artist<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/russellmoverley.com\/portfolio_page\/pink-ribbon-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sharing cancer stories on Pink Ribbon Day - Russell Moverley | Graphic Designer, Writer, Artist\" \/>\n<meta property=\"og:description\" content=\"Every year Cancer council hosts a Pink Ribbon Day campaign to encourage people across Australia to get involved and raise funds for female specific cancers. I have built and designed many of these campaigns over the years but this one stood out in particular.\u00a0As part of this campaign, we gathered a group of women affected by cancer personally. Together with world renown fashion photographer Jez Smith we created an empowering and often hilarious photoshoot with some very brave women. While I was running around art directing the shoot with Jez, we also had a crew\u00a0gathering video of their stories and...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/russellmoverley.com\/portfolio_page\/pink-ribbon-day\/\" \/>\n<meta property=\"og:site_name\" content=\"Russell Moverley | Graphic Designer, Writer, Artist\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-22T17:43:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/russellmoverley.com\/wp-content\/uploads\/2019\/07\/featurepink.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"706\" \/>\n\t<meta property=\"og:image:height\" content=\"706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/russellmoverley.com\/portfolio_page\/pink-ribbon-day\/\",\"url\":\"https:\/\/russellmoverley.com\/portfolio_page\/pink-ribbon-day\/\",\"name\":\"Sharing cancer stories on Pink Ribbon Day - Russell Moverley | Graphic Designer, Writer, Artist\",\"isPartOf\":{\"@id\":\"https:\/\/russellmoverley.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/russellmoverley.com\/portfolio_page\/pink-ribbon-day\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/russellmoverley.com\/portfolio_page\/pink-ribbon-day\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/russellmoverley.com\/wp-content\/uploads\/2019\/07\/featurepink.jpg\",\"datePublished\":\"2019-07-17T05:24:27+00:00\",\"dateModified\":\"2022-02-22T17:43:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/russellmoverley.com\/portfolio_page\/pink-ribbon-day\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/russellmoverley.com\/portfolio_page\/pink-ribbon-day\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/russellmoverley.com\/portfolio_page\/pink-ribbon-day\/#primaryimage\",\"url\":\"https:\/\/russellmoverley.com\/wp-content\/uploads\/2019\/07\/featurepink.jpg\",\"contentUrl\":\"https:\/\/russellmoverley.com\/wp-content\/uploads\/2019\/07\/featurepink.jpg\",\"width\":706,\"height\":706},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/russellmoverley.com\/portfolio_page\/pink-ribbon-day\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/russellmoverley.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/russellmoverley.com\/portfolio_page\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sharing cancer stories on Pink Ribbon Day\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/russellmoverley.com\/#website\",\"url\":\"https:\/\/russellmoverley.com\/\",\"name\":\"Russell Moverley | Graphic Designer, Writer, Artist\",\"description\":\"Internationally experienced Designer, Art Director, Collaborator and occasional Writer\",\"publisher\":{\"@id\":\"https:\/\/russellmoverley.com\/#\/schema\/person\/c98553447976bcb4bf322579662ffc01\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/russellmoverley.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/russellmoverley.com\/#\/schema\/person\/c98553447976bcb4bf322579662ffc01\",\"name\":\"Russell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/russellmoverley.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/russellmoverley.com\/wp-content\/uploads\/2021\/12\/Asset-2.png\",\"contentUrl\":\"https:\/\/russellmoverley.com\/wp-content\/uploads\/2021\/12\/Asset-2.png\",\"width\":128,\"height\":128,\"caption\":\"Russell\"},\"logo\":{\"@id\":\"https:\/\/russellmoverley.com\/#\/schema\/person\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/rundenk\/\",\"https:\/\/www.linkedin.com\/in\/russellmoverley\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sharing cancer stories on Pink Ribbon Day - Russell Moverley | Graphic Designer, Writer, Artist","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/russellmoverley.com\/portfolio_page\/pink-ribbon-day\/","og_locale":"en_US","og_type":"article","og_title":"Sharing cancer stories on Pink Ribbon Day - Russell Moverley | Graphic Designer, Writer, Artist","og_description":"Every year Cancer council hosts a Pink Ribbon Day campaign to encourage people across Australia to get involved and raise funds for female specific cancers. I have built and designed many of these campaigns over the years but this one stood out in particular.\u00a0As part of this campaign, we gathered a group of women affected by cancer personally. Together with world renown fashion photographer Jez Smith we created an empowering and often hilarious photoshoot with some very brave women. While I was running around art directing the shoot with Jez, we also had a crew\u00a0gathering video of their stories and...","og_url":"https:\/\/russellmoverley.com\/portfolio_page\/pink-ribbon-day\/","og_site_name":"Russell Moverley | Graphic Designer, Writer, Artist","article_modified_time":"2022-02-22T17:43:15+00:00","og_image":[{"width":706,"height":706,"url":"https:\/\/russellmoverley.com\/wp-content\/uploads\/2019\/07\/featurepink.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/russellmoverley.com\/portfolio_page\/pink-ribbon-day\/","url":"https:\/\/russellmoverley.com\/portfolio_page\/pink-ribbon-day\/","name":"Sharing cancer stories on Pink Ribbon Day - Russell Moverley | Graphic Designer, Writer, Artist","isPartOf":{"@id":"https:\/\/russellmoverley.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/russellmoverley.com\/portfolio_page\/pink-ribbon-day\/#primaryimage"},"image":{"@id":"https:\/\/russellmoverley.com\/portfolio_page\/pink-ribbon-day\/#primaryimage"},"thumbnailUrl":"https:\/\/russellmoverley.com\/wp-content\/uploads\/2019\/07\/featurepink.jpg","datePublished":"2019-07-17T05:24:27+00:00","dateModified":"2022-02-22T17:43:15+00:00","breadcrumb":{"@id":"https:\/\/russellmoverley.com\/portfolio_page\/pink-ribbon-day\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/russellmoverley.com\/portfolio_page\/pink-ribbon-day\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/russellmoverley.com\/portfolio_page\/pink-ribbon-day\/#primaryimage","url":"https:\/\/russellmoverley.com\/wp-content\/uploads\/2019\/07\/featurepink.jpg","contentUrl":"https:\/\/russellmoverley.com\/wp-content\/uploads\/2019\/07\/featurepink.jpg","width":706,"height":706},{"@type":"BreadcrumbList","@id":"https:\/\/russellmoverley.com\/portfolio_page\/pink-ribbon-day\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/russellmoverley.com\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/russellmoverley.com\/portfolio_page\/"},{"@type":"ListItem","position":3,"name":"Sharing cancer stories on Pink Ribbon Day"}]},{"@type":"WebSite","@id":"https:\/\/russellmoverley.com\/#website","url":"https:\/\/russellmoverley.com\/","name":"Russell Moverley | Graphic Designer, Writer, Artist","description":"Internationally experienced Designer, Art Director, Collaborator and occasional Writer","publisher":{"@id":"https:\/\/russellmoverley.com\/#\/schema\/person\/c98553447976bcb4bf322579662ffc01"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/russellmoverley.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/russellmoverley.com\/#\/schema\/person\/c98553447976bcb4bf322579662ffc01","name":"Russell","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/russellmoverley.com\/#\/schema\/person\/image\/","url":"https:\/\/russellmoverley.com\/wp-content\/uploads\/2021\/12\/Asset-2.png","contentUrl":"https:\/\/russellmoverley.com\/wp-content\/uploads\/2021\/12\/Asset-2.png","width":128,"height":128,"caption":"Russell"},"logo":{"@id":"https:\/\/russellmoverley.com\/#\/schema\/person\/image\/"},"sameAs":["https:\/\/www.instagram.com\/rundenk\/","https:\/\/www.linkedin.com\/in\/russellmoverley\/"]}]}},"_links":{"self":[{"href":"https:\/\/russellmoverley.com\/wp-json\/wp\/v2\/portfolio_page\/4059"}],"collection":[{"href":"https:\/\/russellmoverley.com\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/russellmoverley.com\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/russellmoverley.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/russellmoverley.com\/wp-json\/wp\/v2\/comments?post=4059"}],"version-history":[{"count":4,"href":"https:\/\/russellmoverley.com\/wp-json\/wp\/v2\/portfolio_page\/4059\/revisions"}],"predecessor-version":[{"id":5320,"href":"https:\/\/russellmoverley.com\/wp-json\/wp\/v2\/portfolio_page\/4059\/revisions\/5320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/russellmoverley.com\/wp-json\/wp\/v2\/media\/4089"}],"wp:attachment":[{"href":"https:\/\/russellmoverley.com\/wp-json\/wp\/v2\/media?parent=4059"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/russellmoverley.com\/wp-json\/wp\/v2\/portfolio_category?post=4059"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/russellmoverley.com\/wp-json\/wp\/v2\/portfolio_tag?post=4059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}