{"id":4059,"date":"2019-07-17T05:24:27","date_gmt":"2019-07-17T05:24:27","guid":{"rendered":"https:\/\/russellmoverley.com\/dev\/?post_type=portfolio_page&p=4059"},"modified":"2022-02-22T17:43:15","modified_gmt":"2022-02-22T17:43:15","slug":"pink-ribbon-day","status":"publish","type":"portfolio_page","link":"https:\/\/russellmoverley.com\/portfolio_page\/pink-ribbon-day\/","title":{"rendered":"Sharing cancer stories on Pink Ribbon Day"},"content":{"rendered":"
Every year Cancer council hosts a Pink Ribbon Day campaign to encourage people across Australia to get involved and raise funds for female specific cancers.<\/strong><\/p>\n I have built and designed many of these campaigns over the years but this one stood out in particular.\u00a0As part of this campaign, we gathered a group of women affected by cancer personally. Together with world renown fashion photographer Jez Smith<\/a> we created an empowering and often hilarious photoshoot with some very brave women.<\/p>\n While I was running around art directing the shoot with Jez, we also had a crew\u00a0gathering video of their stories and experiences. This formed the basis of the campaign across news media, social media, print and digital advertising.<\/p>\n The photos from the shoot were then included in a multi-staged and target direct mail campaign.<\/p>\n","protected":false},"excerpt":{"rendered":" Every year Cancer council hosts a Pink Ribbon Day campaign to encourage people across Australia to get involved and raise funds for female specific cancers. I have built and designed many of these campaigns over the years but this one stood out in particular.\u00a0As part of this campaign, we gathered a group of women affected by cancer personally. Together with world renown fashion photographer Jez Smith we created an empowering and often hilarious photoshoot with some very brave women. While I was running around art directing the shoot with Jez, we also had a crew\u00a0gathering video of their stories and…<\/p>\n","protected":false},"author":1,"featured_media":4089,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[71,110,65,33,66,67],"portfolio_tag":[],"yoast_head":"\n