{"id":5404,"date":"2022-02-22T19:05:33","date_gmt":"2022-02-22T19:05:33","guid":{"rendered":"https:\/\/russellmoverley.com\/?post_type=portfolio_page&#038;p=5404"},"modified":"2022-12-06T10:42:40","modified_gmt":"2022-12-06T10:42:40","slug":"photogaphy-and-retouching-for-the-butchers-dog","status":"publish","type":"portfolio_page","link":"https:\/\/russellmoverley.com\/portfolio_page\/photogaphy-and-retouching-for-the-butchers-dog\/","title":{"rendered":"Photography and retouching for The Butcher&#8217;s Dog"},"content":{"rendered":"<p class=\"p1\"><strong>Product launches are scary when you\u2019re fronting up your own cash trying to make it a success. This was the situation when The Butcher\u2019s Dog asked me to help them with their upcoming product launch.<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/p>\n<p class=\"p1\">Armed with a great idea, they needed a brand, website and campaign materials all on a shoestring budget. I proposed to achieve the goal of\u00a0<em>a great customer experience and best possible path to repeat purchases (on a budget)\u00a0<\/em>a strategic allocation of the budget to different areas of the customer process would be the best path forward.<\/p>\n<p>A considerable portion of the budget was allocated to making the product look its best. I mapped out an intricate photoshoot with a long shot list. The plan was to shoot everything on clean backgrounds and build it all in post. Every element you see was either shot individually or made digitally. The reason for this was to give us the biggest suite of image options to use across marketing materials, website and social for the smallest budget.<\/p>\n<p>Within the images shown, many things have been built from scratch. Including the packaging, wrapping paper and backgrounds.<\/p>\n<p><a href=\"https:\/\/russellmoverley.com\/case-study-good-photography-for-a-product-launch\/\">View the complete case study on why this strategy was a success.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product launches are scary when you\u2019re fronting up your own cash trying to make it a success. This was the situation when The Butcher\u2019s Dog asked me to help them with their upcoming product launch.\u00a0 Armed with a great idea, they needed a brand, website and campaign materials all on a shoestring budget. I proposed to achieve the goal of\u00a0a great customer experience and best possible path to repeat purchases (on a budget)\u00a0a strategic allocation of the budget to different areas of the customer process would be the best path forward. A considerable portion of the budget was allocated to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5413,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[71,72,31,66],"portfolio_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Photography and retouching for The Butcher&#039;s Dog | Russell Moverley | Graphic Designer, Writer, Artist<\/title>\n<meta name=\"description\" content=\"Good design and photography is good business. People shop with their eyes so if you have a minimal budget focus more on the photography than your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/russellmoverley.com\/portfolio_page\/photogaphy-and-retouching-for-the-butchers-dog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Photography and retouching for The Butcher&#039;s Dog | Russell Moverley | Graphic Designer, Writer, Artist\" \/>\n<meta property=\"og:description\" content=\"Good design and photography is good business. People shop with their eyes so if you have a minimal budget focus more on the photography than your website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/russellmoverley.com\/portfolio_page\/photogaphy-and-retouching-for-the-butchers-dog\/\" \/>\n<meta property=\"og:site_name\" content=\"Russell Moverley | Graphic Designer, Writer, Artist\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-06T10:42:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/russellmoverley.com\/wp-content\/uploads\/2022\/02\/tbd-feature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"706\" \/>\n\t<meta property=\"og:image:height\" content=\"706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/russellmoverley.com\/portfolio_page\/photogaphy-and-retouching-for-the-butchers-dog\/\",\"url\":\"https:\/\/russellmoverley.com\/portfolio_page\/photogaphy-and-retouching-for-the-butchers-dog\/\",\"name\":\"Photography and retouching for The Butcher's Dog | Russell Moverley | Graphic Designer, Writer, Artist\",\"isPartOf\":{\"@id\":\"https:\/\/russellmoverley.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/russellmoverley.com\/portfolio_page\/photogaphy-and-retouching-for-the-butchers-dog\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/russellmoverley.com\/portfolio_page\/photogaphy-and-retouching-for-the-butchers-dog\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/russellmoverley.com\/wp-content\/uploads\/2022\/02\/tbd-feature.jpg\",\"datePublished\":\"2022-02-22T19:05:33+00:00\",\"dateModified\":\"2022-12-06T10:42:40+00:00\",\"description\":\"Good design and photography is good business. 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