{"id":3897,"date":"2018-09-06T03:46:21","date_gmt":"2018-09-06T03:46:21","guid":{"rendered":"https:\/\/russellmoverley.com\/?p=3897"},"modified":"2021-12-01T10:40:21","modified_gmt":"2021-12-01T10:40:21","slug":"jobs-to-be-done","status":"publish","type":"post","link":"https:\/\/russellmoverley.com\/jobs-to-be-done\/","title":{"rendered":"Jobs To Be Done vs UX"},"content":{"rendered":"

In preparation for a clients new website I was conducting research around underlying frameworks. I was glad to come across the strategy<\/a> by\u00a0Tony Ulwick, (CEO of\u00a0Strategyn<\/a>) known as the Jobs-to-be-Done theory.<\/p>\n

After reading more about it I quickly realised that this theory is the precursor to some parts of UX theory. Its the original way of tackling User Journeys \u2013 a process I adopt which compliments my approach to web design using the Minto Pyramid Principal<\/a>.<\/p>\n

I’ll try to briefly explain how.<\/p>\n

Minto Pyramid Principal<\/h2>\n

With regards to website design, I describe this method as a way of creating a logical content structure to support your company’s product or service claim.<\/p>\n

This brilliantly un-inspiring diagram shows this:<\/p>\n

\"\"<\/p>\n

I adopt this method to create logical content flows. When you pair this with general laws of UX<\/a> you can create robust websites that can adapt and grow over time. They can do this because a solid pizza base of thinking has been considered from the original design and build phase.<\/p>\n

Jobs-To-Be-Done (JTBD)<\/h2>\n

Enter this new (old) strategy for helping consumers\/visitors achieve a given task \u2013 this is in some way a kind of user journey, theory or process. The creator describes it as:<\/p>\n

JOBS-TO-BE-DONE is best defined as a perspective\u200a\u2014\u200a<\/strong>a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make innovation far more predictable and profitable.\u00a0<\/em><\/p><\/blockquote>\n

I think I still prefer to describe it as a traditional User Journey. Simply because the term user journey<\/em> is a constant reminder that a real complex person is involved in the process.<\/p>\n

A user journey<\/em> is best describe as a series of steps which describe the scenario or process that a person visiting your website might go through. Where JTBD is great is that it’s also a reminder that this complex person has an intention in their mind that is hidden from you \u2013 a Job-To-Be-Done.<\/p>\n

Now in the interest of keeping this brief, i’d suggest some light reading and I feel that you may come to a similar conclusion that\u00a0blending the Pyramid Principal, User Journeys and JTBD is a sure fire way of achieving a better result for your upcoming website project.<\/p>\n","protected":false},"excerpt":{"rendered":"

In preparation for a clients new website I was conducting research around underlying frameworks. I was glad to come across the strategy by\u00a0Tony Ulwick, (CEO of\u00a0Strategyn) known as the Jobs-to-be-Done theory. After reading more about it I quickly realised that this theory is the precursor to some parts of UX theory. Its the original way of tackling User Journeys \u2013 a process I adopt which compliments my approach to web design using the Minto Pyramid Principal. I’ll try to briefly explain how. Minto Pyramid Principal With regards to website design, I describe this method as a way of creating a…<\/p>\n","protected":false},"author":2,"featured_media":3899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[58,40],"tags":[73,74,79],"yoast_head":"\nPyramid Principal, User Journeys & Jobs-To-Be-Done \u2013 Russell Moverley<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/russellmoverley.com\/jobs-to-be-done\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pyramid Principal, User Journeys & Jobs-To-Be-Done \u2013 Russell Moverley\" \/>\n<meta property=\"og:description\" content=\"In preparation for a clients new website I was conducting research around underlying frameworks. I was glad to come across the strategy by\u00a0Tony Ulwick, (CEO of\u00a0Strategyn) known as the Jobs-to-be-Done theory. After reading more about it I quickly realised that this theory is the precursor to some parts of UX theory. Its the original way of tackling User Journeys \u2013 a process I adopt which compliments my approach to web design using the Minto Pyramid Principal. I’ll try to briefly explain how. 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