{"id":3922,"date":"2019-02-27T00:11:57","date_gmt":"2019-02-27T00:11:57","guid":{"rendered":"https:\/\/russellmoverley.com\/?p=3922"},"modified":"2021-12-01T10:40:21","modified_gmt":"2021-12-01T10:40:21","slug":"good-questions-to-consider-before-you-build-a-new-website","status":"publish","type":"post","link":"https:\/\/russellmoverley.com\/good-questions-to-consider-before-you-build-a-new-website\/","title":{"rendered":"Good questions to consider before you build a new website"},"content":{"rendered":"
Being on the cusp of a new large scale project here’s a few questions I thought worth considering…<\/p>\n
At a top level this can be intangible. But a good way to go about it would be to get before and after external stakeholder feedback from your current clients and even some potential clients.<\/p>\n
Essentially the goal is to get your website to look better and work better. Using a design-thinking approach will help solve these issues and ensure you hit your business goals whatever they may be. A few examples could be appearing more relevant and modern <\/strong>or being seen to be more professional<\/strong> and accessible<\/strong>.<\/p>\n A good way to look at it is look at the two examples above from Apple. It\u2019s clear to see that the new site feels more premium than the old. Transformative change can only happen when your website user is at the heart of the direction.\u00a0 The example illustrates the difference in how a website make a visitor feel emotionally which can turn a negative experience into a positive one.<\/p>\n <\/p>\n The primary benefits should be an improved user experience. If all goes well, the content you’ve previously identified as most important will be easier to find and easier to read \u2013 creating a positive overall experience.<\/p>\n But don;’t forget your internal users. The people who need to post new content to your site. It needs to improve for them too. A simple design is better for everyone.<\/p>\n The magic question!<\/p>\nWhat will be the benefits to the user<\/b><\/h3>\n
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Can it give us any ROI?<\/b><\/h3>\n