Sell what people already want, not your mission
Having worked in climate, environment and sustainability communications for years, you start to see the same pattern: the idea that raising awareness is enough ...
Branding & design for ideas worth backing
Creative director and designer, 25 years across climate, nature, causes and global brands – from UNHCR to WWF to the high street.
WHY
I've spent my career using design to do good – for charities, climate organisations, public bodies and businesses that are creating positive change – social, environmental and economic – to make sure their work is seen, understood and acted on. If that sounds like you, let's talk.
Case Studies
A multi year strategic project aimed at turning around a decline in participation for one of Australia’s most famous fundraising events.
A great product idea needed a brand, website and campaign on a shoestring budget – bring in Don Norman’s three levels of design…
When thousands of human lives hang in the balance, depending on you for lifesaving food, water, shelter or medicine, you best be prepared.
Initially running as three individual apps, we needed to create a unified experience for all user levels. Using a version of scrum we swiftly iterated while still onboarding paying users.
UNHCR Australia became aware many people were taking on challenges in their name. This inspired them to get to know their advocates and try to help amplify their passion.
A new brand and analytical dashboard design to visually display the data being delivered from wearable device designed to prevent workplace injuries using Sports Science technology.
A mysterious message no one can read
Latest blog posts
Building things a different way
If you’re a client who hires big agencies, you probably suspect there is a lot of overhead between you and the person doing the work. There is. Layoffs, r...
Earth Day 2026
So… I’m a bit of a space nerd. I freely admit. If there is any TV show or movie that essentially falls into the category of “space drama” then I’m on to i...
Image copyright explained: Stay legal and save money
Image copyright is confusing but it doesn’t have to be. Here are some basic rules to live by and some tips for getting great (legally safe) images for your bran...