Creative Director, Designer & occasional writer for global (and local) brands

More than 20 years experience across a wide variety of industries

Using strategy, brand, digital, UX, UI, print, packaging & experiential to achieve results

Inquisitive business owner, manager, team player and nice person

WHY
For many years I've advocated for design as a means for doing good. I love to work with ethically minded clients and partners who are adding positive value to the world – and having fun doing it. If you feel the same then let's have a coffee today.

Case Studies

A multi year strategic project aimed at turning around a decline in participation for one of Australia’s most famous fundraising events.

A great product idea needed a brand, website and campaign on a shoestring budget – bring in Don Norman’s three levels of design…

When thousands of human lives hang in the balance, depending on you for lifesaving food, water, shelter or medicine, you best be prepared.

Initially running as three individual apps, we needed to create a unified experience for all user levels. Using a version of scrum we swiftly iterated while still onboarding paying users.

UNHCR Australia became aware many people were taking on challenges in their name. This inspired them to get to know their advocates and try to help amplify their passion.

A new brand and analytical dashboard design to visually display the data being delivered from wearable device designed to prevent workplace injuries using Sports Science technology.

A mysterious message no one can read

Latest blog posts

  • What is success for a designer? What metrics do we use to define a fulfilling career or a job well done? Are we losing site of what's important in the digitally...

  • I found this quote from Jobs aligned with my ideas around design.As a graphic designer by trade, your job encompasses more than graphics. You should hone your...

  • I have been pondering on my career recently. I’m working through the concept of next steps and new challenges. What do I want to dedicate the next seven years t...

  • A few minutes thought now can save you years of stress when it comes to your business website. Often small and medium businesses will be sold a site that is goo...

Always
deliver more
than expected.