To solve the problem of new sponsor parents getting cold feet, a warm and reassuring communication program was put together to take them on a journey through the first two months.
This involve understanding the emotions new sponsors go through and assuring them of the true benefit an active sponsor can have on a child.
I designed a range of Direct Mail packs and email communications to keep a conversation going and let the new sponsor just how valued they are.
This project was undertaken in my role as Creative Director and Owner of March One.
Overall concepts and design
Day 1: A child profile pack with welcome gift of a writing kit with stationery. Designed to encourage new sponsors to introduce themselves to the new sponsor child.
Day 14: Welcome pack with everything you need to know about child sponsorship. Includes an engagment activity.
Day 28: Friendship pack designed to encourage the sharing of photos and strengthen the social connection
Day 48: Video and email showing ideas for writing letters and how you can build a rewarding relationship.
Other emails were sent throughout the process reminding sponsors all the way what is happening and sharing with them personal stories from other sponsors and children.