Refreshing Australia’s premier cinema experience with Hoyts

Branding, Motion, Print
About This Project

Hoyts had the one of the most high-tech cinema screens in Australia but the branding was stuck in the 90s. 

The new brand was born from the old to maintain an element of recognition. Once a visual logotype and brand rollout was decided upon, it was time to work with a brilliant animator and sound technicians to bring it to life.

This project was undertaken in my role as Creative Director and Owner of March One.

My Role

Creative direction, brand design with accompanying style guide.

Poster design, press adverts, digital applications, signage.

Creative direction of animator for TVC and Interstitials.

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