Hoyts had the one of the most high-tech cinema screens in Australia but the branding was stuck in the 90s.
In order to minimise the cost of a livery rollout we wanted to avoid a total redesign. This meant that we could have two different logos in the market simultaneously and not freak out the customers while Hoyts slowly rolled through the implementation plan.
Sticking with the approach to ‘refresh’, the new logo was created. Alongside this, a new toolkit of templates and collateral was delivered to meet the many specifications from Out-of-home, in-venue, digital and press.
Creative Direction, Brand Design, Art Direction, Design