I have been pondering on my career recently. I’m working through the concept of next steps and new challenges. What do I want to dedicate the next seven years to? The last 10 years have been a huge challenge. I spent the first seven discovering what it takes to build a strategic design agency and now that I’ve left it behind I can see, with hindsight, all the good and bad choices I made along the way....
A few minutes thought now can save you years of stress when it comes to your business website. Often small and medium businesses will be sold a site that is good for the developers recurring revenue rather than their own. Knowing the process before you start will help you avoid getting a website that's not quite what you were hoping for. This guide will hopefully help you make an informed choice about the different ways to launch a website....
So now you understand your customer has a problem that needs to be solved. And they want to solve it using a little brain power as possible. You know WHO your audience is and WHY they are at your website. The next step is to write your outline script....
Your story is the unique thing that sets you, your business and your product or service apart from anyone else. This post will take you through the Storybrand framework, created by Donald Miller to help you to better articulate your brand message with clarity and simplicity. I’ve seen it improve conversion for websites, email open rates and most notably shift people's perceptions at how marketing works....
A clear and concise homepage structure will help convert your visitors into customers. So many websites are style over substance. Packed with design features, they do well for the designer who created them but neglect to inspire action in your customers. Now more than ever, the clarity of your home page is key to doing the heavy lifting for your business....